How to Market with Real World Tactics

Ezine Articles

© 2006 Charlie Page
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Of all the ways that people have invented to sell things over the Internet, writing free articles to run in ezines is perhaps the most effective. One great thing about this method of marketing is that you can do it with NO money. So if you are just starting your Internet marketing career, put away the Visa and warm up that keyboard!

Article marketing may be the perfect way to market. It's free to do. It educates prospects. It gets your message in front of thousands of interested prospects you would NEVER reach otherwise. It's viral. Best of all ... it works!

So what is "article marketing" and how can it impact your world? Glad you asked. ;)

What we call "article marketing" is simply writing informative articles and having those articles run in ezines.  If that sounds hard, it's not. Let's run the numbers for a moment.

There are over 300,000 ezines out there. Estimates say that over 90% of them use free articles in their ezines.  That means there is a HUGE market for your articles, no matter what you want to write about.

We like to say it this way. From cat food to Katmandu, there's an ezine out there for everyone. You included.

=====> The Big Picture

The first step is to understand the goal of article marketing. The goal is to write an informative article and have it run in as many TARGETED ezines as possible.  When people read the article they see your resource box at the end of the article, click to your website and buy your stuff. They learn something, you make money. Simple.

Notice the emphasis on targeted? Please, please, whatever you do, do not waste an editors time with articles that they don't need.  One of the greatest things about the Directory of Ezines is that you can use it to find the perfect ezines for your articles ... fast. Use the DOE, but never spam editors with articles they can't use.

<Getting off soapbox now> ;)

=====> How to Write the Article

You want to write an informative article about something you know. Once you chose your subject, here's the magic formula for writing the article.

Five easy steps.

1. Be yourself. Don't try to write like anyone else. Let your personality shine through.

2. Tell a story. People love to hear an interesting story.

3. Limit yourself to 600 words. This is an ideal length for most ezines.  Format your article to 65 characters per line with a hard return at the end of each line.

4. Have a clear opening, make three or five points it the middle, and have a brief conclusion.

5. THIS IS THE BIG ONE. Give the reader a few steps he or she can take to make your idea work for them. Tell them what to do first, second, third to accomplish the task you are writing about.

If the reader can take ACTION based on what you wrote (just like you can now apply this formula to your writing) you will have delivered valuable information to them.  Do that and, hopefully, they will keep reading your stuff! ;)

=====> How to Find the Right Ezines

The absolute, 100% effective, surefire way to do this is to use the Directory of Ezines. Sorry, couldn't resist. ;)